Ranking on YouTube and Content Repurposing with Anita Morin | Episode 24

podcast Sep 25, 2020

Episode 24: Show Notes

Today I have my friend Anita from FDS Creatives. She is a YouTube strategist and she's going to teach us how to use YouTube to get found by the very people who need you. She's is "the queen" of content repurposing!

Did you know that lead generation is just one of the 5 core functions of business? You want to be thoughtful about where you spend your time and content repurposing is one way you can achieve that.

In this episode, we cover:

  • How YouTube leverages search based content
  • Getting in front of where your client is already looking for you
  • How to triple rank for search words on YouTube, your blog and Pinterest
  • What content you should include in your YouTube videos
  • and, tips to improve your videos

Links and resources mentioned during this episode:

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5 Things You Need to Know Before Selling Your Crafts Online | Episode 23

podcast Sep 18, 2020

Episode 23: Show Notes

Today we are talking about the 5 things you need to know before selling your crafts online. As crafters, we all think we can just make pretty things, go sell them online and then we have a business! But if you're not pricing for a profit, you may be running an expensive hobby. Did you know that when you create something and have the intent to make a profit, the IRS automatically considers you a business and you will be required to file a tax return for business purposes?

In this episode, we cover:

  • Pricing for a profit
  • Making sure you have quality and attractive products
  • Having a shipping and return policy in place
  • Taking quality product photos
  • and, putting time and research into your SEO (search engine optimization)

Links and resources mentioned during this episode:

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How Much Money Should You Spend on Marketing? | Episode 22

podcast Sep 11, 2020

Episode 22: Show Notes

Do you currently have a budget for marketing? Did you even know you needed one? According to the US business administration - typically, people spend 7%-8% of their gross income on marketing.

Today on the show, we're going to talk about much money you should be spending on marketing. Or if you even should be spending any money on marketing. There are so many great free marketing platforms available now, let's figure out if you need a marketing budget or if you should stick to free resources.

In this episode, we cover:

  • How to figure out what your business can afford to spend on marketing
  • Creating a budget for your operating expenses
  • Creating sharable content that your audience will share, at no cost to you
  • Making your money go further by consulting with an online marketing expert
  • and, your marketing options - free and paid. Instagram (free & paid), Facebook (free & paid), Pinterest (free), Influencers (cost of product), your email list, TicTok (free)....
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Creating a Marketing Plan For Your Business with Elizabeth Pampalone | Episode 21

podcast Sep 04, 2020

Episode 21: Show Notes

Today we have Elizabeth Pampalone from Absolute Marketing with us on the show. She's going to share with us how she helps her students create a years worth of content in 5 days.

In this episode, we cover:

  • Creating a marketing plan for your website
  • Why branding is fundamental - and it's not just your logo and colors
  • Tools and resources for creating more cash flow in your business

Links and resources mentioned during this episode:

  • Learn more about Elizabeth on her website and sign up for Absolute Marketing
  • Sign up for YNAB (You Need A Budget) and talk with visitors on your website through Chatra.
  • Create more cash flow in your business by following the Profit First method.
  • Connect with Katie on Facebook and Instagram
  • Liking the show? Write a review HERE. Thank you!

More About Elizabeth Pampalone:

Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience.

Her innovative...

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Email Marketing Simplified with Ashley DeLuca | Episode 20

podcast Aug 28, 2020

Episode 20: Show Notes

Today on the show we have Ashley DeLuca. Ashley is an email marketing specialist who helps creative entrepreneurs turn their small list of subscribers into buyers.

In this episode, we cover:

  • Using email marketing to amplify relationships in sales
  • Email marketing platform recommendations
  • Setting up your welcome email sequence

Links and resources mentioned during this episode:

 More About Ashley DeLuca

As a young business owner with a toddler in tow, Ashley...

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The Main Expense Categories You Need to Be Tracking in Your Business | Episode 19

podcast Aug 21, 2020

Episode 19: Show Notes

Today we are taking about expense tracking. This is one of the most common questions I get from people and the most common problem that students struggle with and aren't sure how to handle.

In this episode, we cover:

  • The main categories you should be tracking
  • How to track your expenses once you've collected them
  • Expense tracking software recommendations

Links and resources mentioned during this episode:

 

 

*Disclaimer: This post may contain affiliate links which means if you choose to purchase from clicking on the link, I will receive a commission from the seller at...

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Business Building Basics For New Entrepreneurs with Lindsay Johnson | Episode 18

podcast Aug 14, 2020

Episode 18: Show Notes

I have a special guest today, Lindsay Johnson with The Radical Connector. She teaches first-time entrepreneurs the business skills they need to grow faster - doing what they love with their perfect client.

She's the tactical strategic person that entrepreneurs call when they don't know what to do. When they're working their butts off and they're not making money. They're not getting clients - and they don't know why. Lindsay steps in and teaches you the business skills, marketing and all those little things they don't already know, so you can start making money!

In this episode, we cover:

  • Leveraging your excitement to network and connect with others

  • How long you are typically in business before you see revenue and growth

  • Revenue generating activities vs essential busy work

Links and resources mentioned during this episode:

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Is Your Business Making Money or Are You Just Spinning Your Wheels? | Episode 17

podcast Aug 07, 2020

Episode 17: Show Notes

Many of us start a business because we were passionate about our idea. But it's also possible you fell into entrepreneurship by accident. Most of us though, are creatives and we just want to make pretty things! And we don't always take the time to figure out if our business is profitable or not. But the hard truth is, your business cannot sustain itself if it is not making money.

In today's episode, I show you how to calculate if your business is profitable or not. And if it's not, I share some tips and tricks to help get you there. PLUS, you'll want to stay tuned until the end... I'll let you know how to get my expense tracker for FREE.

In this episode, we cover:

  • Do you see your business as a side hustle or hobby? And do you see yourself as the non-breadwinner?
  • What expenses you should be tracking for your business
  • How to calculate if our business is profitable
  • Why you need a no spend month

Links and resources mentioned during this episode:

  • For the entire...
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