What if my product doesn't sell?

I think one of the most frustrating parts of owning a creative business is "The Gamble."

Everyday you show up, create your best work, and at the end of the day, some products may not sell the way you want them to. This is The Gamble. The Gamble is pouring your heart and soul into products that will hopefully, one day, grace someone else's home. 

Unfortunately with gambling, sometimes you win big, and sometimes you lose the pot. 

So, what do you do with the products that simply aren't selling?

Go cry in bed with a bowl of ice cream over all of the wasted time and money.

Nope, that's not it. It's time to embrace the age we live in of reuse and repurpose.

Spruce up your marketing

Before you call it quits on a product, you need to determine the reason why it's not selling. Is it the product itself, or is it the way that you talk about it?

Having a killer product description can make a big difference in the success of an item. Get my product description checklist and...

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