How to Become an Influencer with an Engaged Audience with Melanie Ferguson | Episode 44

podcast Feb 19, 2021

Episode 44: Show Notes

My guest today is Melanie Ferguson with Southern Crush at Home. Melanie’s story is a bit different. She started her creative entrepreneurship journey with the full intent of creating a business and not just a hobby. It only took her three years, after college, working in a corporate position to figure out that cubicle life was not for her.

After discovering a niche for DIY home decor, she decided to lean into the idea and grow her audience. Today she has a multiple six figure following across different platforms. In this episode, she shares with us how she went from a real-estate agent to a creative business owner.

In this episode, we cover:

  • Melanie’s story about how she went from real-estate to DIY home decor
  • How Melanie transitioned from selling physical products to creating digital products
  • How to become an online influencer with an engaged audience
  • How to monetize your blog and the importance of having ads
  • Listening to your audience and paying attention to what they want
  • Melanie’s monthly creative event and how it is helping her audience
  • and, how owning a creative business affected Melanie and her family

Once you have an audience that knows, likes and trusts you... the next natural thing for them is to buy from you. - Melanie Ferguson 

Links and resources mentioned during this episode:



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