My guest today is Melanie Ferguson with Southern Crush at Home. Melanie’s story is a bit different. She started her creative entrepreneurship journey with the full intent of creating a business and not just a hobby. It only took her three years, after college, working in a corporate position to figure out that cubicle life was not for her.
After discovering a niche for DIY home decor, she decided to lean into the idea and grow her audience. Today she has a multiple six figure following across different platforms. In this episode, she shares with us how she went from a real-estate agent to a creative business owner.
Once you have an audience that knows, likes and trusts you... the next natural thing for them is to buy from you. - Melanie Ferguson