Setting goals for your handmade business can be tricky, I am giving you some of my best strategies for setting goals as a creative business owner.
I personally have had a blast this year. In addition to running my husband’s business, I have started my own! I launched two courses and have helped dozens of creative small business owners figure out their marketing strategies and finances. As much as I have accomplished, it’s time to think about what the next year holds.
When we talk about new goals that coincide with January 1st, people often call them “New Year’s Resolutions.” New Year’s Resolutions also have a reputation for falling through. So as you create your list, make sure to call them something else, so you don’t trick your brain into failing. I like to call them my Level-Up Goals!
Before we get into the nitty-gritty of what goal to set, I want to share some tips on how to create good goals. First, I recommend that you create one goal for each month, one for each quarter, and two for the year. That’s 18 goals total; they should build on each other. For example, your 3 monthly goals for January-March should help you reach your Q1 goal. Also, your goals need to be SMART: specific, measurable, attainable, relevant, and time-based.
Here’s a great example: Reach 300,000 new, unique site visitors each month
S – Specific: The goal defines what needs to be attained.
M – Measurable: The goal is measurable within Google Analytics.
A – Attainable: The goal is a 20% increase of their current site visits, and the three-month time frame is realistic while still being ambitious.
R – Relevant: The goal is to get new eyeballs to the site. We could falsely be measuring sessions or overall site visitors, but we would be measuring how many old visitors come back to the site like that as well. Therefore, we want to choose new unique site visitors to single out every new single visitor.
T – Time-bound: We set a period of three months to attain this goal.
(Example from https://fitsmallbusiness.com/smart-goals-examples/)
Happy goal setting! If you have any questions about writing effective goals, please comment below.