Your Creative Business is Not JUST a Little Hobby | Episode 28

podcast Oct 23, 2020

Episode 28: Show Notes

In this episode, you might hear me get a little fired up! Why? Because your creative business is not JUST a little hobby, it's not JUST a little business and it's not JUST a little Etsy store... it's NOT "just" anything.

Your business may not pay all the bills and you may not be the primary income provider. But let me ask you this...

Is your business paying for your daughter to go to dance lessons?
Is your business paying for your Disney Vacation?
Is your business making your car payments?
Is your business paying your home owners insurance?
Is your business putting food on the table for your family?

For years I treated my business like it was a little hobby, like it was not big deal and I down played my accomplishment. My business did not get the attention and creditably it deserved.

I want you to understand, it's not JUST a little thing. That's a BIG thing.

So STOP treating your business like it's a "little" thing. It's not.

God is using your talents and your...

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Mindset Hurdles That Might Be Holding You Back in Your Business with Sue Bodine | Episode 27

podcast Oct 16, 2020

Episode 27: Show Notes

Are you struggling to achieve your dreams and goals? Are you getting in your own way?

Today on the show, we have Sue Bodine from Pathfinder. Sue is a transformational Coach specializing in the area of business, career and leadership. She helps her clients transition into entrepreneurship, find a work/life balance, improve performance, get unstuck, and build authentic, fulfilling and financially-rewarding careers and lives they love.

Sue provides a holistic approach to coaching that assists in eliminating the mental and emotional obstacles that serve as the reasons and excuses that prevent clients from achieving their desired results.

In this episode, we cover:

  • Understanding what your limiting beliefs and negative emotions are, and how they are holding you back
  • Being committed to having faith in yourself
  • Focusing on your self-image

Links and resources mentioned during this episode:

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How Batch Working Saves You Time and Makes You More Efficient | Episode 26

podcast Oct 09, 2020

Episode 26: Show Notes

What is batch working and how can it save you time your business?

Batch working is picking one specific task that you're going to work on until it's complete. Or, blocking out a set time to work on a specific task. The time block could be a couple hours, or an entire day. And these blocks of time can be set aside each week or each month. You decide.

Batching saves me time and frees up mental space to focus on other areas of my business. By batching content, I'm able to focus on one area at a time and then not have to worry about that task again for 30 days.

"You only need 60-90 days worth of content and then you can repurpose it." - Katie Fisher

In this episode, we cover:

  • How I batch my social media marketing
  • How I batch my podcast episodes and my video repurposing
  • Steps to help YOU get started with the process of batch working

Links and resources mentioned during this episode:

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Going From Hobby Crafter to Six Figure Business Owner with Ashlee Fay | Episode 25

podcast Oct 02, 2020

Episode 25: Show Notes

Today on the show we have Ashlee Fay from Ashlee Fay Designs and she's going to talk to us about Facebook live sales, her membership academy and her brand new podcast!

"When I asked God to come into my business, I feel like everything just changed for me." - Ashlee Fay

In this episode, we cover:

  • How Ashlee went from hobby crafter to a six figure business owner
  • How to handle fear and self-doubt when it creeps into your life & business
  • Accepting God as your business partner

Links and resources mentioned during this episode:

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Ranking on YouTube and Content Repurposing with Anita Morin | Episode 24

podcast Sep 25, 2020

Episode 24: Show Notes

Today I have my friend Anita from FDS Creatives. She is a YouTube strategist and she's going to teach us how to use YouTube to get found by the very people who need you. She's is "the queen" of content repurposing!

Did you know that lead generation is just one of the 5 core functions of business? You want to be thoughtful about where you spend your time and content repurposing is one way you can achieve that.

In this episode, we cover:

  • How YouTube leverages search based content
  • Getting in front of where your client is already looking for you
  • How to triple rank for search words on YouTube, your blog and Pinterest
  • What content you should include in your YouTube videos
  • and, tips to improve your videos

Links and resources mentioned during this episode:

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5 Things You Need to Know Before Selling Your Crafts Online | Episode 23

podcast Sep 18, 2020

Episode 23: Show Notes

Today we are talking about the 5 things you need to know before selling your crafts online. As crafters, we all think we can just make pretty things, go sell them online and then we have a business! But if you're not pricing for a profit, you may be running an expensive hobby. Did you know that when you create something and have the intent to make a profit, the IRS automatically considers you a business and you will be required to file a tax return for business purposes?

In this episode, we cover:

  • Pricing for a profit
  • Making sure you have quality and attractive products
  • Having a shipping and return policy in place
  • Taking quality product photos
  • and, putting time and research into your SEO (search engine optimization)

Links and resources mentioned during this episode:

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How Much Money Should You Spend on Marketing? | Episode 22

podcast Sep 11, 2020

Episode 22: Show Notes

Do you currently have a budget for marketing? Did you even know you needed one? According to the US business administration - typically, people spend 7%-8% of their gross income on marketing.

Today on the show, we're going to talk about much money you should be spending on marketing. Or if you even should be spending any money on marketing. There are so many great free marketing platforms available now, let's figure out if you need a marketing budget or if you should stick to free resources.

In this episode, we cover:

  • How to figure out what your business can afford to spend on marketing
  • Creating a budget for your operating expenses
  • Creating sharable content that your audience will share, at no cost to you
  • Making your money go further by consulting with an online marketing expert
  • and, your marketing options - free and paid. Instagram (free & paid), Facebook (free & paid), Pinterest (free), Influencers (cost of product), your email list, TicTok (free)....
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Creating a Marketing Plan For Your Business with Elizabeth Pampalone | Episode 21

podcast Sep 04, 2020

Episode 21: Show Notes

Today we have Elizabeth Pampalone from Absolute Marketing with us on the show. She's going to share with us how she helps her students create a years worth of content in 5 days.

In this episode, we cover:

  • Creating a marketing plan for your website
  • Why branding is fundamental - and it's not just your logo and colors
  • Tools and resources for creating more cash flow in your business

Links and resources mentioned during this episode:

  • Learn more about Elizabeth on her website and sign up for Absolute Marketing
  • Sign up for YNAB (You Need A Budget) and talk with visitors on your website through Chatra.
  • Create more cash flow in your business by following the Profit First method.
  • Connect with Katie on Facebook and Instagram
  • Liking the show? Write a review HERE. Thank you!

More About Elizabeth Pampalone:

Elizabeth Pampalone is an International Speaker, Successful Entrepreneur, and Expert Marketer with over 20 years of experience.

Her innovative...

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Email Marketing Simplified with Ashley DeLuca | Episode 20

podcast Aug 28, 2020

Episode 20: Show Notes

Today on the show we have Ashley DeLuca. Ashley is an email marketing specialist who helps creative entrepreneurs turn their small list of subscribers into buyers.

In this episode, we cover:

  • Using email marketing to amplify relationships in sales
  • Email marketing platform recommendations
  • Setting up your welcome email sequence

Links and resources mentioned during this episode:

 More About Ashley DeLuca

As a young business owner with a toddler in tow, Ashley...

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The Main Expense Categories You Need to Be Tracking in Your Business | Episode 19

podcast Aug 21, 2020

Episode 19: Show Notes

Today we are taking about expense tracking. This is one of the most common questions I get from people and the most common problem that students struggle with and aren't sure how to handle.

In this episode, we cover:

  • The main categories you should be tracking
  • How to track your expenses once you've collected them
  • Expense tracking software recommendations

Links and resources mentioned during this episode:

 

 

*Disclaimer: This post may contain affiliate links which means if you choose to purchase from clicking on the link, I will receive a commission from the seller at...

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